I am Dessislava Panteleeva - communication professional and entrepreneur with 25 years of experience in PR, corporate communications and business development, fuelled by the passion of building and growing successful teams and brands.
I started my career in 1998 in one of the first PR agencies in Bulgaria and 7 years after that, I founded my own consulting company - Key Experts Group. For almost 17 years my biggest professional challenge was to develop a brand that stands for excellence in communications.
KEG was part of the success of many communication projects and PR campaigns designed and executed for local businesses and international companies like The Coca-Cola Company & Coca-Cola HBC, Lidl, Zagorka part of Heineken Group, Allianz Bulgaria, PaySafe, Mansion and more.
In 2022 Key Experts Group closed a strategic partnership with the independent Interpartners Group and the transaction set a successful example for synergistic acquisition on the Bulgarian communications market. For me it was not only closing a deal but also closing a great chapter of my professional life.
One of my ideas to bring my experience in communications and PR and my love for events, ideas and creativity closer to the children and education is brought to life by OreHHerO - a place designed to help children achieve more in a positive educational-collaborative-art space.
OreHHerO changed my life and my career path for good. More than ever I believe that the ability to learn represents the true personal style and also the leadership potential. It is the key to the ability to grow. Everyone should be passionate about learning to achieve great things. I am.
At the end of 2023, in my search of a new space to expand OreHHerO and accommodate both my love for children and my passion for events, I discovered the "hidden pearl of Oborishte Street" - an aristocratic house in the very heart of the city that I decided to transform and turn into the new place for children and events in Sofia. This is how Villa Rosa was born as a place for boutique events, special occasions, personal celebrations, corporate formats and more. Villa Rosa is a story filled with nearly 100 years of events, a story that inspires me every day.